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  • Writer's pictureEric Reinach

Content Writing Specialization (What We Do)

Crew of writers at work on various screens, to illustrate the concept of content writing specialization

Certain people love to get up every morning and write. We know, because we are those very kind of people. From dawn to dusk, we focus on churning out the very best digital marketing strategies, and naturally, produce a ton of the best writing out there! From our content writing specialization, to producing eye-catching copy for everything from Google Search to print, the crew at creates campaigns from 'brainstorm to fully formed brand.'

Choosing a content writing team can be difficult, which is why we make our range of familiarity clear, along with transparent outlines for articles, relevant keyword research, and suggested topics (as needed). With decades of experience across fields as diverse as healthcare, retail management, grocery and restaurant services, hospitality, addiction treatment, real estate, medical cannabis, senior interests, and more. If you're looking to grow a brand or local business alike, the need for expertly written articles that steer visitors to your site effectively matters, a lot.

If you're looking for good resources on getting started writing your own content as well, you are in the right place. Good content forms the backbone of good, organic digital marketing. Without the right approach, which Brian Dean gives a rundown of here at Backlinko, your content simply won't find the eyeballs it needs to convert into purchases of your product, visits to your business, and meaningful leads.

Other sites drill down to even more bare bones basics, like DigitalVidya, with its comprehensive look at authorship for the digital age. I find it helpful to look at Wordpress itself, with their extensive listing of statistics and millions of hosted blogs, for trends in everything from research, to templates, to fellow content authors. If you like your advice directly from the ivory towers of academia on sound essay structure, its hard to find a better source than Harvard University.

Copywriting and Technical Writing Specialization

With respect to other forms of writing, our team has the research chops and dedication to fully explore the potential of your business, brand, or campaign. Wherever you need our help and insights, we'll outline a detailed plan of action, and execute with defined deliverables, on deadline and at (or under) budget. Taking a complicated, technical back-end concept and delivering it in manageable, bite-size segments that catch the eye and keep your audience (whether the C-Suite or the world at-large) engaged: this forms the main goal of all technical writing specialists. We know both the routine and ways to improve on standard industry practices; if you're looking for copywriting to spec, or the best technical writing in the business, you've come to the right place.

Getting started on your own? If you're looking for further resources, particularly in regards to technical writing (not to be confused with technical SEO) we recommend the resource guide at WritersWrite. When it comes to a more wide-ranging, 'ultimate-style' guide to all that is copywriting (and writing more generally for that matter) we recommend the pros at Copywriter Club. Whether you begin writing your own content, or decide to go with a top-tier team for your copywriting services, the end goal remains the same - an engaged audience, reached at the exact moment they're looking for you (whether they know it yet...or not!)

Breaking Down Your Writing Needs

No matter the sort of writer (or agency) your brand would be best served by, we're happy to provide a free consultation. Even if our expert team can't tackle your assignment in the best way possible, we'll break down what's needed and give you the tools, referral, or direction most likely to attain your goals.

Whether you need web design or content structuring to go along with articles, press release, and video creation, we will get the job done for your business or brand. If our crew can't take on the work needed in the right time frame, or for any reason whatsoever, rest assured that we have no problem pointing you in right direction for your digital marketing needs. Don't hesitate to reach out today to schedule a consultation, without obligation, to find out what we can do to help you realize your goals and perhaps even surpass your dreams.

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