While we can't all look at the world with the eyes of my four-year old son, during a recent Covid-related exclusion from school, I came to realize the ways in which his viewpoint (and that of the world itself) have changed so dramatically during this turbulent time.
More than ever, we're reliant upon online platforms for our lives, and digital marketing must rise to the challenge of becoming a meaningful part of this landscape. From branding, to public relations, to social media, our interactions on the Internet have become more nuanced and deep than ever.
The dramatically increased rate of change in digital technology adoption, prompted in large part by this pandemic, has both opened unique opportunities for digital marketers as well as presented some challenging obstacles to truly engaging your audience.
Does your marketing take these changes into account? Are you meeting people in the places they are most receptive to your message? As a digital marketing professional, I take the shifting media landscape not in stride, but with a sense of excitement and anticipation.
If you're marketing team isn't producing results, consider adding my services as a consultant to push your content (and brand) to the next level now!